CalFire Forester Adam Deem happened on an injured black bear cub while patrolling the Moon Fire, part of the Shasta-Trinity Lightning Complex. Redding.com has the story; “A 15-pound badly dehydrated bear cub was suffering serious burns to all four paws and crying for its missing mother, when it was found late Thursday morning by a […]
The Ad Council announces today Smokey Bear will get a new look and new ad campaign. “The Advertising Council, in partnership with the USDA Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to provide critical information […]