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What Became Of "Lil" Smokey?

You will recall the real life Smokey Bear story from earlier this summer. The injured and orphaned little bear cub was taken to the Lake Tahoe Wildlife Care center after he was found by firefighter Adam Deem during the Moon Fire in mid July. Smokey is still under the care of the LTWC and has […]

A Real Live Smokey Bear Story

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CalFire Forester Adam Deem happened on an injured black bear cub while patrolling the Moon Fire, part of the Shasta-Trinity Lightning Complex. Redding.com has the story; “A 15-pound badly dehydrated bear cub was suffering serious burns to all four paws and crying for its missing mother, when it was found late Thursday morning by a […]

Smokey Bear Makeover

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The Ad Council announces today Smokey Bear will get a new look and new ad campaign. “The Advertising Council, in partnership with the USDA Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to provide critical information […]