Archive for April2008

Tanker Pilot Dies In Colorado Wildfire

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MyFoxColorado “A single-engine air tanker crashed, killing the pilot, who was battling a blaze at Fort Carson that had scorched 9,000 acres — about 14 square miles — and forced the evacuation of people living near the base. Firefighters were unable to get any part of that blaze contained by late last night, base spokesman […]

Firefighters As Politicians in Sprint TV Commercial

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How many of you have seen this TV commercial depicting firefighters as politicians? The ad for Sprint-Nextel cleverly depicts improved government functionality if firefighters ran the show. When I first saw this TV commercial I was floored by the insight of the creative team. They nailed it.

H5N1 (Bird Flu) Simmering In Asia

This time an outbreak in South Korea. Reuters reports today; “South Korea on Sunday confirmed its latest case of bird flu as from the deadly H5N1 strain, adding to a string of outbreaks in recent weeks which led to the culling of more than half a million poultry…. There had been 238 human deaths globally […]

Masters.org, Web Class Defined

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Golf fans are tuned to The Masters this weekend. CBS carries the tournament with Jim Nantz and Nick Faldo artfully anchoring the play by play and analysis. How many of you are tuning into MASTERS.org to take advantage of live streaming coverage of Amen Corner, holes 15 & 16 and interviews. If you have not […]

Firefighter Websites and Video

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Video on the web has come to firefighter websites in a big way. Two notables are Firehouse.com and FireRescue1.com. Both sites run their video platform from third party video platform providers like KIT Digital Inc. or Brightcove. This requires an expensive investment and since both sites are corporate backed they are able to make this […]

Firefighters Fined For RushingTo Fires

Australian firefighters in New South Wales have been issued speeding citations for rushing to fires and other emergencies according to AAP via Yahoo! Australia. “NSW firefighters have been issued with speeding tickets after rushing to life-threatening emergencies. The state government’s State Debt Recovery Office is sending infringement notices to the homes of individual fire truck […]

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