Both sites run their video platform from third party video platform providers like KIT Digital Inc. or Brightcove. This requires an expensive investment and since both sites are corporate backed they are able to make this timely move.
This summer I plan to lean heavily on video and links to associated news stories. I’ll embed video here or link out in order to help paint a better story of the larger fire events as they happen.
If the subject of video on the web seems quaint or faddish check out the growth projections by eMarketer.